I visited the website Zalando noticed few UI issue, where I noticed text-based links at the top of the page. Text-based links are typically utilized within content for cross-linking to other pages. In this instance, we aim to encourage users to explore our categories and subcategories, which should be highlighted prominently. Presenting them solely as simple text-based links may not effectively capture users’ attention. I would recommend transforming these links into capsule UI format to enhance their aesthetic appeal and visual prominence. Capsule links provide a clear indication of the clickable area and are visually appealing, attracting users’ attention.
Website : zalando.de
Page : Home page
Reason: Capsule UI links enhanced Clickability and provide touch of modernity and sophistication to the website’s design.
Success criteria : Monitor the percentage of users who click on the capsule UI links compared to the previous text-based links.
Note : Implement this in all categories/ subcategories in all pages to maintain consistency. Consistency in design elements across the website indicates successful implementation.
Current user interface of zolando.de
Please refer these screenshots.
To ensure users are aware of the latest products, incorporate “New Arrivals” into every section of the navigation menu, allowing for easy access to fresh items.
