Puffy.com, a mattress company based in Dubai, boasts a visually stunning and elegant website. However, despite its aesthetic appeal, it lacks several key features crucial for a successful e-commerce platform.
As a user, when I visit the customer review page, there are no customer reviews visible in the initial view of the page. Additionally, there is no apparent call to action guiding me to access customer reviews. Instead, the system is directing me to the Shop page, creating a misleading UX flow.
These fundamental UI components are crucial for enhancing user experience and facilitating smooth user flow. I’ll be using puffy.com as a reference for our analysis, focusing on key aspects.
Affirm, a service provided by the Affirm company, introduces users to the convenience of Buy Now, Pay Later (BNPL). This innovative approach empowers you to make purchases virtually anywhere and settle payments at your own pace, free from any associated fees.