UX and Product Designer | HFI Certified | 5+ Years Enterprise software product Design | 10 Years E-commerce Experience | Team Management
– Led the design and development of innovative products, focusing on user needs and experience.
– Conducted user research, competitive analysis, and market trends to inform product strategy.
– Created wireframes, mockups, and high-fidelity prototypes using industry-standard design tools.
– Worked closely with cross-functional teams (engineering, marketing, etc.) to ensure successful product launches.
– Continuously refined product designs based on user feedback, data analysis, and performance metrics.
– Developed product roadmaps, defined MVPs, and prioritized features to align with business objectives.
– 5 years of consulting experience
– Experience in working with client UX / Design and Product team.
– Experience in working in any environment.
– 8+ Years of UX UI Experience.
Aienterprise
My B2B and B2C Projects that I have done in AIEnterprise.
BMUSA Case Study
As part of the BMUSA project, I conducted a comprehensive UX/UI audit of the website, utilizing the Heuristic Evaluation and VIMM Model. Collaborating closely with the BMUSA UX Research team in the US, I identified and introduced new features to enhance the user experience. Additionally, I revamped the Product Detail Page (PDP) and checkout process, resulting in a 10% increase in cart value.
Commercialevs.com
As a UX designer, I developed a platform specifically designed for commercial vehicle dealers. Through extensive research and collaboration with the US-based UX team, I gained a deep understanding of dealers’ needs and requirements for listing their vehicles. I created wireframes and prototypes, conducted user testing, and successfully implemented the platform based on the insights gathered.
Electronic Express
I enhanced the PDP, PLP, and checkout process to streamline user flow, improve UX, and increase cart value. I closely worked with Electronic express UX team and guided them on the next steps.
Equippers
Conducted a thorough analysis to identify opportunities for growth. Subsequently, optimized the PDP, PLP, and checkout wizard to improve user flow, UX, and drive higher conversions.
Vitamix
B2B - Enterprise Applications
I designed a B2B application for commerce users to easily manage website content. Conducted user research and addressed limitations of traditional platforms. Application features 6 modules with streamlined workflows. Regular testing and iteration ensured a user-friendly experience. Know More
Digital Asset management
Module of enterprise application where the Business owner can manage all the assets. I created the entire concept from start to end.
Promotion Engine
The promotion engine allows business users to create promotions and coupons, which can then be placed on the e-commerce website.
Customer Service Application
I designed all screens of customer service application from scratch. There are 3 parts of the customer service application. I closely worked with all stakeholders and designed all screens from scratch.
Some random flows
Catalog Experience Flow
UX/UI Reviews of some websites
UX / UI REVIEWS
I have done UX/ UI reviews of many websites based on VIMM Model and Heuristic evaluation rules.
Vas Data Services Private Limited
My Experience with B2B and B2C Projects at Vas Data Services Private Limited
Yepme.com | B2C
Yepme Distribution Management System | B2B
Indiamart Design Experience
Indiamart Experience
– Designed websites for clients
– Convert the website in to Web version using HTML and CSS
– Upload on Hosting/ Staging and Main Server
What people says about me?
