Today at neerajaneja.com, I’ll delve into the exciting world of marketing, encompassing both online and offline strategies.
What is Marketing?
Put simply, marketing is the art of promoting and selling products or services to potential buyers. It encompasses everything a company does to attract customers, build brand awareness, and ultimately, generate sales. Let’s take the example of company “ABC” selling mobile phones online. How do potential customers become aware of their offerings? This is where marketing comes in. As a marketing professional, you’ll communicate the unique features and benefits of the mobiles using various channels, both online and offline.
Traditional Marketing Channels
– Print media: Advertisements in newspapers, magazines, and brochures.
– Broadcast media: Radio and television commercials.
– Physical advertising: Billboards, business cards, Magazine, Newspaper and flyers.
Example: Those eye-catching billboards you see along highways? Those are also powerful marketing tools.
Effective marketing activities are essential for any business to thrive. One prominent framework is the 4Cs of marketing, which can help you create a website that resonates with your target audience and expands your customer reach.
What are 4 C’s of Marketing?
The four C’s of marketing are
– Customer value
– Cost
– Conveninece
– Communication
Lets discuss this one by one
1. Customer Value
Customer value involves to see the business through customer perespective.
– What types of products do customers expect?
– Does the product solve a customer’s problem?
– How can the product be useful to the customer?
– What are customers’ exact needs?
Companies employ various research techniques to uncover customer needs. This enables them to understand how their products can add value and address those needs effectively.
Create customer value driven campaign
Craft your marketing campaigns around the value your product offers to customers. Highlight how it solves their problems, makes their lives easier, or fulfills their desires
2 Cost
In every campaign cost is involved. When you see newspaper advertisement, cost is involved in it. magazine advertisement, Hoarding advertisement, everywhere cost is involved. For some ads, publishes has to pay per day cost. per day cost campaign are very expensive. Cost is very important factor because in marketing cmpaigns cost is involved.
– Check cost
– Suitable channel for your product with in budget.
– Cater to your target audience only to keep budget in control.
3. Convenance
– Convenience of the customer
– Your product should be easy to use for the customer
– Marketing campaign should be easily viewable by the customer.
