Design strategy is where we fill the gap between business objective and user needs. It is strategy where we create a plan how to fulfill user needs and satisfy business goals.
It includes
– Understanding business goals
– Understanding user needs
– Understanding market analysis
– Design objective you want to achieve
– Prepare a roadmap how to implement
– Finally check performance through metrics ( defined earlier )
Benefits of creating Design Strategy
– Improve user flow and user journey
– Improve user satisfaction
– Increase brand credibility and awareness
– Improve traffic and ROI
– Improves user engagement
– Reduce errors
Some examples of KPI’s
– Improve user journey
– In case of ecommerce , it can be increase purchases
– Reduce cart abandonment rate
– Reduce bounce rate
– Improve net promoter score ( Customers are to recommend your business to others.)
– Customer Satisfaction score ( How satisfied customers are with your products or services.)
– Time on site ( The average time a visitor spends on your website.)
Share all these findings with stakeholders in the form of presentation. You can also use visual aids like journey maps and personas.
