Affirm, a service provided by the Affirm company, introduces users to the convenience of Buy Now, Pay Later (BNPL). This innovative approach empowers you to make purchases virtually anywhere and settle payments at your own pace, free from any associated fees. This flexibility allows you to enjoy the things you desire without straining your budget.
Affirm statistics
The impact of Affirm is notable in the statistics, with over 60 percent of Buy Now, Pay Later users in the United States recognizing the brand. Notably, 24 percent of BNPL users express a specific affinity for Affirm, and an exclusive survey reveals that 22 percent have availed its services in the past 12 months.
Statista highlights that individuals born between 1980 and 1994 exhibit the highest awareness of Affirm. However, its visibility on various mattress brand websites varies.
AmeriSleep, Nectar Sleep & Puffy givingoption to pay using Affirm
On Puffy.com, Affirm is not prominently featured on the top half of the page but rather positioned towards the bottom, approximately on the 5th or 6th page down.
Contrastingly, AmeriSleep prominently discusses BNPL on its home page, while Nectar Sleep and Casper explicitly mention “Pay with Affirm” as an available payment option. To further enhance the user experience, it is recommended to incorporate a clear prompt, such as “Pay with Affirm for as low as per month,” ensuring transparency regarding the monthly cost for users. This clarity is particularly crucial, and the prompt should be displayed at the top of the page for maximum visibility and user convenience.
Prototype of Puffy Product Cards
