Neeraj Aneja

Web Designer

Developer

Freelancer

Neeraj Aneja
HFICUATM

B2B UX & Product Designer

B2C UX & Product Designer

UX Designer

Product Designer

UX Researcher

HTML/CSS Developer

Low Code Developer

Team Management

As a UX/UI Designer with 12+ years of experience, I create exceptional user experiences that drive business growth.
About Me

With 10+ Years of experience in product and UX Design with B2C & B2B products. + Improving customer experience with a focus on growth improvements for commerce business users + Designed enterprise applications + Expertise in User research, Competitor analysis, wireframing, Prototyping, Design tools ( Figma, Adobe XD, Axure RP, Balasmiq), Team building and leading.
- Led the design and development of innovative products, focusing on user needs and experience.
- Managing team of UI and UX designers.
- Conducted user research, competitive analysis, and market trends to inform product strategy.
- Created wireframes, mockups, and high-fidelity prototypes using industry-standard design tools.
- Worked closely with cross-functional teams to ensure successful product launches.
- Continuously refined product designs based on user feedback, data analysis, and performance metrics.
- Developed product roadmaps, defined MVPs, and prioritized features to align with business objectives.
- 5 years of consulting experience
- Experience in working with client UX / Design and Product team.
- Experience in working in any environment.
- 8+ Years of UX UI Experience.

Project Types Skills
B2B Products

Leading UX/UI design for B2B Projects, Enterprise applications and improving user experience.

B2C Products

Leading UX/UI design for B2C commerce projects and improving user experience and conversion rate

UX Skills
Core Skills
  • User Experience
  • User journey
  • Requirement gathering
  • Persona study
  • Study as is scenario
  • To be scenario
  • UX/ UI Gaps
  • Heuristic evaluation
  • VIMM Model
  • SEO
  • Social Media Marketing, Keyword analysis.
Tools
  • Web Development
  • Figma
  • Adobe XD
  • Photoshop
  • Axure RP
  • Illustrator
  • Balasmiq
  • Miro
  • JIRA
  • HTM
  • css
20+ Projects Completed
5+ B2B Projects
1000 Cups of coffee
5+ B2C Projects
Clients I worked for
Quote
I have been connected to Neeraj since my fashionandyou days, and later, we worked closely at HighStreetLabel. The kind of creative and artwork he delivered was exemplary, from the 'Coming soon' page to the entire UI/UX, and was admired by everyone across the board. He is still my trusted partner for any kind of advice on UI/UX.
Ryan Adlard
Abhishek Shrivastava
CMO, Foodpanda
Resume
Experience
2017 - Present
Sr. Lead UX & Product Design
AIEnterprise India Private Ltd.| Bangalore

Managed end -to-end flow of the B2C and B2B Commerce application that has different modules to manage the commerce business.

Nov 2013-March 2017
Sr. Manager UI/ UX.
Vas Data Service Private Limited (Yepme.com) | Gurgaon

Redesigned entire ecommerce website, added new features, Restructured content incorporating features and widgets that led to a 200% increase in sales.

Nov 2011- Oct 2013
Head of the Design Department
Radiant Hues CRM Pvt Ltd (HighstreetLabels) | Gurgaon, India

Led and managed the Graphic Design team in designing a large-scale ecommerce website. I developed a comprehensive strategy for transforming the B2C customer experience, overseeing the entire design and execution process.
• Designed user interface for ecommerce website and application
• Created mockups, wireframes, and prototypes
• User Persona, Information Architecture
• Produced design presentations to stakeholders
• Determined screen flow, navigation, and labeling
• Designed screen interactions and behaviors
• Collaborated with stakeholders to define requirements
• Identified user workflows and interactions
• Established and documented UI standards and styles
• Converted Design in HTML & CSS

My Skills
Design
  • Requirement Gathering & User Research
  • Competitor Analysis & Understand User Needs
  • Prototype & Wireframe Design
  • User Testing
  • Visual Design
  • Branding/ Design System
  • User Testing
Tools Knowledge
  • Adobe XD, Figma.
  • Figma
  • Axure RP, Balsamiq, Miro
  • HTML/ CSS
  • Bootstrap & Tailwind
  • Adobe softwares
Coding
  • HTML/CSS
    70%
  • Heuristic Evaluation
    95%
  • VIMM Model
    85%
  • User Interviews
    85%
Knowledge
  • UX/ UI Design
  • Web / Ui Interface Design
  • B2B Application Design
  • B2C Websites Design
  • Responsive Design
  • User Research/ Competitor Analysis
  • Design System/ UI Kits
  • Components Designs
Recent Works
Commerce Promotion Engine
B2B Enterprise Application
My Role : UX / Product Designer
Company : AIEnterprise, Retisio
Yepme
Fashion Ecommerce Website
My Role : UX Researcher/ Conversion Improver/ Product Designer
Company : Vas Data Services Pvt. Ltd
FashionAndYou
Fashion Ecommerce Website
My Role: Increase conversion by social media reach
High Street Labels
Ecommerce Website | Design Head
My Role : Design head
Yepme Distributor Management System1
Enterprise Application1
My Role: User Research, Vendor Interview, UX and UI
Brandsmartusa
Ecommerce Website
My Role: Improve conversion by improving UX/ Design
Digital Asset Management
Enterprise Application
My Role: UX researcher/ user interviews / Product Design
Get in Touch
  • Address Bangalore, India
  • Email aneja.neeraj@gmail.com
  • Phone +9990333926