Crafting Seamless Experiences – Neeraj Aneja, Product Designer in Bangalore

HFI Certified, Design thinking practitioner, specializing in B2B and E-commerce Product & UX Design.

I love creating digital interfaces that are simple for users and drive conversions. I’m skilled at fostering collaboration and enhancing productivity to achieve common goals. I design strategic solutions that align business, tech, and users for fast-growing startups.

Currently working : Lead Product Design in Bangalore

Identify new product opportunities, articulate product goals, and contribute to customer-centric metrics.
Build relationships with Product Managers and Engineering partners and work cross-functionally to develop a user-centered product goal.
Partner with other designers, content strategists, and researchers to refine design systems and integrate new features into our evolving products.
Own project priorities, including finding and aligning resources to help with the design project work.
Own a design thinking, design process, design system, or design language across teams or products.
Leading and managing a team of designers , providing mentorship, guidance, and fostering a collaborative and creative environment.
Leading the creation of user interface (UI) designs and user experience (UX) flows that are intuitive, engaging, and aligned with best practices and design principles.

I love crafting digital experiences that delight users and help businesses grow.

Companies I worked with as a UX Designer and Product Designer in Bangalore, Noida, Gurgaon & Delhi

Bangalore

Gurgaon

Noida

My Portfolio

B2B Projects / Enterprise Application

I designed a commerce-based application aimed at enabling businesses to deliver personalized, scalable, and seamless digital commerce experiences across multiple channels. This application caters to various stakeholders, including Business Decision Makers, Marketing Teams, Product Managers, IT Teams, and End Users.

DAM – Digital Asset Management System
This enterprise application for your commerce website Keep all your assets organized and aligned with your products.
Type : Enterprise Application
My Role : Sr. Lead UX and Product Design
Duration: 2019-2020

Business Management System
Type : Commerce Enterprise Application
My Role : Sr. Lead UX and Product Design
Duration: 2018-2020

Promotion Engine
Type : Enterprise Application
My Role: Sr. Lead UX / Product Design
Duration: 2018-2019

Customer Service Application
Type : Enterprise Application
My Role : UX Designer
Duration: 2023-2024

Yepme.com Distribution Management System
Type : Enterprise Application
My Role : Sr. Manager UX/ Product Design
Duration: 2016-2017

– Engaged with vendors to gather and analyze requirements
– Developed sketches and flow diagrams
– Led the team in designing wireframes and prototypes
– Designed the final visual interface.

Other B2B Projects
Type : Enterprise Application

B2C Projects Projects ( E-commerce, eLearning & EdTech)

Website Name : www.Brandsmartusa.com

Type : e-Commerce
Role : UX Researcher/ UX Designer/ Product Designer.
Duration : 2023-2024
I enhanced user Experience to increased CTR & conversions

Website Name : www.vitamix.com

Type : e-Commerce
Role : UX Researcher/ UX Designer/ Product Designer.

Tasked by the client with optimizing user flow and conversion rates on Vitamix.com, the challenge lies in identifying and addressing pain points within the website’s navigation, product presentation, and checkout process. The objective is to enhance the overall user experience, streamline the path to purchase, and ultimately drive higher conversion rates for the brand.

Website Name : www.Yepme.com
Type: E-commerce Website
Role : UX Researcher / Individual Contributor
Duration : 2013 -2017

Roles and Responsibilities
Identified UX gaps through research, competitor analysis, and user interviews.
Applied heuristic principles to detect usability issues.
Presented a report to the CEO and stakeholders.
The CEO implemented all recommendations.
Resulted in lower bounce rates and higher conversions.

Website Name : www.highstreetlabels.com
Type: e-commerce Website
Role : UX/ Design head

I was responsible for the overall user experience and design, ensuring the website was intuitive, visually appealing, and conversion-friendly. I managed and guided a team of 1 Graphic designer, 1UI designers, and 3 Júnior developers ensuring the project met business goals and deadlines.

Website Name : www.fashionandyou.com
Type : e-Commerce
Role : Sr. Web Designer

I worked directly with the marketing team to design emailers and promotional creatives that get high clicks. I also created banners for Facebook and Google, along with emailers and landing pages.

Responsibilities
– Social media banners design
– Website design
– PLP/ PDP page design
– Emailer design and HTML
– worked with social media marketing team

Website Name : Indiamart.com

Role : Manager Web Design.
Duration : 2002- 2006

This was the first company where I began my web design career. Here, I learned and applied the fundamentals of web design, UI design, typography, graphic design, banners, and promotional creatives. I also worked on travel portals, B2B, and B2C websites. Additionally, I managed large travel portals and led a team of five designers.

MANY MORE.. COMING SOON

What can I do for you?

– Design Strategy
– Design Research
– Feature Analysis
– Design System
– Mobile-first approach
– Responsive Design

What can I do for you?

– User Research
– Define Persona
– Empathy Map
– Competitor Analysis
– Wireframe Design
– Prototype design

Apps I’m fluent in

– Figma
– Adobe XD
– Axure RP
– JIRA
– Balsamiq
– Responsive Design

What you can expect

– Clean and functional design
– Device and user friendly
– Efficient and Engaging
– Useful and business oriented
– Easy to use flow