I’m Neeraj Aneja, a UX Researcher and Product Designer based in Bangalore. I work mainly in B2B, B2C, and SAAS areas. My job is to make online shopping and business software easier to use. I do this by carefully designing how things look and work, based on thorough research. I love creating digital interfaces that are simple for users and help boost sales. My aim is to make the online shopping experience better by studying how people use websites and making smart design choices.
Roles and Responsibilities
Identify new product opportunities, articulate product goals, and contribute to customer-centric metrics OKRs.
Build relationships with Product Managers and Engineering partners and work cross-functionally to develop a user-centered product goal.
Partner with other designers, content strategists, and researchers to refine design systems and integrate new features into our evolving products.
Own project priorities, including finding and aligning resources to help with the design project work.
Own a design process, design system, or design language across teams or products.
Leading and managing a team of designers, providing mentorship, guidance, and fostering a collaborative and creative environment.
Leading the creation of user interface (UI) designs and user experience (UX) flows that are intuitive, engaging, and aligned with best practices and design principles.
Companies I worked with as a UX and Product Designer
B2B Projects
Customer Service Application
Type : Enterprise Application Design Leadership with Ideation, Prototyping to Implementation
My Role : Sr. Lead Product Design
Project Oversight, Team Management
User Research
Problem Solving, Ideation and Conceptualization
Sketching and Prototyping
UI / UX Design
Collaboration with Development Teams
Usability Testing
Communication and Presentation
RETISIO- B2B Applications
As a B2B product designer, I specialize in crafting intuitive user experiences for Retisio’s suite of applications, optimizing workflows and enhancing productivity. My expertise lies in seamlessly integrating design and functionality to deliver impactful solutions tailored to the unique needs of businesses.
Stakeholders discussions
Collaborating with cross-functional teams to define product requirements
Crafting intuitive interfaces and interactions
Continuously testing and refining designs through user testing
Allocate resources effectively and prioritize tasks based on resource availability
B2C Projects
Brandsmartusa
My role involves collaborating closely with cross-functional teams, particularly with developers, to seamlessly implement design enhancements and ensure a cohesive user journey. By meticulously reviewing tasks and providing guidance to the design team, I uphold the highest standards of design excellence and usability.
Identifying and addressing UX gaps on the BrandsMartUSA website
Enhancing PDP pages to optimize conversions and user satisfaction
Introducing new features to enrich the online shopping experience
Coordinating with the development team to implement design changes efficiently
Leading and mentoring the design team to foster creativity and innovation
yepme
Type: E-commerce Website
UI/UX E-commerce Usability Optimization + Redesign
After 4 months of launching the website, We saw these results
350% increase in orders
269% increase in sales
140% increase in conversion rate
High Street Labels
Type: E-commerce Website
Premum Products Commerce Portal HighStreetLabels.com is home to the world’s finest fashion and lifestyle brands offered at up to 70% off retail.
I took charge of understanding what users need and making the website easy for them. Leading my team, we created the entire site to match what both the stakeholders and users wanted. It was about teamwork and making things simple and good for everyone.
Fashion And You
Founded in 2010, Fashionandyou.com is India’s most-loved online shopping club.