I’m Neeraj Aneja, a UX Researcher and Product Designer based in Bangalore. I work mainly in B2B, B2C, and SAAS areas. My job is to make online shopping and business software easier to use. I do this by carefully designing how things look and work, based on thorough research. I love creating digital interfaces that are simple for users and help boost sales. My aim is to make the online shopping experience better by studying how people use websites and making smart design choices.

Roles and Responsibilities

  • Identify new product opportunities, articulate product goals, and contribute to customer-centric metrics OKRs.
  • Build relationships with Product Managers and Engineering partners and work cross-functionally to develop a user-centered product goal.
  • Partner with other designers, content strategists, and researchers to refine design systems and integrate new features into our evolving products.
  • Own project priorities, including finding and aligning resources to help with the design project work.
  • Own a design process, design system, or design language across teams or products.
  • Leading and managing a team of designers, providing mentorship, guidance, and fostering a collaborative and creative environment.
  • Leading the creation of user interface (UI) designs and user experience (UX) flows that are intuitive, engaging, and aligned with best practices and design principles.
Neeraj Aneja - Product Designer in Bangalore

Companies I worked with as a UX and Product Designer

B2B Projects

Customer Service Application

Type : Enterprise Application
Design Leadership with Ideation, Prototyping to Implementation
My Role : Sr. Lead Product Design
  • Project Oversight, Team Management
  • User Research
  • Problem Solving, Ideation and Conceptualization
  • Sketching and Prototyping
  • UI / UX Design
  • Collaboration with Development Teams
  • Usability Testing
  • Communication and Presentation

RETISIO- B2B Applications

As a B2B product designer, I specialize in crafting intuitive user experiences for Retisio’s suite of applications, optimizing workflows and enhancing productivity. My expertise lies in seamlessly integrating design and functionality to deliver impactful solutions tailored to the unique needs of businesses.
  • Stakeholders discussions
  • Collaborating with cross-functional teams to define product requirements
  • Crafting intuitive interfaces and interactions
  • Continuously testing and refining designs through user testing
  • Allocate resources effectively and prioritize tasks based on resource availability

B2C Projects

Brandsmartusa

My role involves collaborating closely with cross-functional teams, particularly with developers, to seamlessly implement design enhancements and ensure a cohesive user journey. By meticulously reviewing tasks and providing guidance to the design team, I uphold the highest standards of design excellence and usability.
  • Identifying and addressing UX gaps on the BrandsMartUSA website Enhancing PDP pages to optimize conversions and user satisfaction
  • Introducing new features to enrich the online shopping experience
  • Coordinating with the development team to implement design changes efficiently
  • Leading and mentoring the design team to foster creativity and innovation

yepme

Type: E-commerce Website
UI/UX E-commerce Usability Optimization + Redesign After 4 months of launching the website, We saw these results
  • 350% increase in orders
  • 269% increase in sales
  • 140% increase in conversion rate

High Street Labels

Type: E-commerce Website

Premum Products Commerce Portal
HighStreetLabels.com is home to the world’s finest fashion and lifestyle brands offered at up to 70% off retail.


I took charge of understanding what users need and making the website easy for them. Leading my team, we created the entire site to match what both the stakeholders and users wanted. It was about teamwork and making things simple and good for everyone.

Fashion And You

Founded in 2010, Fashionandyou.com is India’s most-loved online shopping club.
My Role
  • E-mail marketing campaign with max CTR
  • Find ways to improve CTR on landing pages
  • Implement strategies and reduced cart abonnement
  • Worked with Google advertisement marketing team

MANY MORE.. COMING SOON

My Posts at LinkedIn
View all LinkedIn Posts